Consumer-oriented businesses have led the way in mobile/digital, and B2B & B2C organizations are finding customers expect to be connected beyond just the simple click on the screen. Design right customer experience is the key, and from a technology standpoint, we all must create a mobile/digital architecture that establishes simple and unique standards and incorporates new concepts as part of our overall technology and digital ecosystem at every point of contact with the user all the time, increasing customer digital satisfaction and experience above all with simple and intuitive digital services.